Theory
Rock 'n' roll attitude that stops global vulgarity in its tracks
Theory was founded in 1997 by Andrew Rosen (formerly of Anne Klein and Calvin Klein) and Elie Tahari. After successfully launching with their women's line, Theory added a line for men in 1999 followed by accessories a few years later. For 2011, Rosen recruited Olivier Theyskens to design a capsule collection, Theyskens' Theory, which resulted in Theyskens being appointed artistic director of the brand.
