Moschino

Known for his satirical take on fashion trends and openly mocking the industry that made him famous (think jackets embellished with phrases like "Expensive Jacket" and "Good Taste Doesn't Exist"), Franco Moschino launched his namesake brand in 1983, where he remained until his death in 1994. Prior to launching his own label, Moschino spent years as an illustrator for Gianni Versace and designed for Italian company Cadette.

"My approach is a contradiction, I know, but why not? Why should I have to embrace the fashion business just because I work in it?"